THE BERN LECTURES IN HEALTH SCIENCE
S. Scott Graham - Overselling Health AI: Ethical Challenges and Interventional Possibilities
We are routinely prompted to turn to “the science” to cut through the hype around healthcare innovation. This is especially true in the context of excessive hype around artificial intelligence (AI) in health and medicine. Rigorous research on the risks and benefits of health AI technologies should allow us to identify where PR and marketing communication leads to technology that overpromises and underdelivers. However, scientific reporting on health AI is not, itself, free from hype. Overly promotional language in biomedical journal articles can lead to premature deployment, diminished patient outcomes, and broader social harms. Accordingly, this presentation explores the nature of hype in biomedical writing on health AI, the hazards of hype-fueled premature AI adoption, and the possible avenues for intervention.
